THE NEED FOR HAVING GOOD CUSTOMER RELATIONS Keeping loyal customers is less expensive than getting new ones. Research shows that it costs about five times more to […] Read more
Convincing Customers To Buy From You Customers never buy because of product features. They buy because they perceive some “benefit” to those features. Unfortunately, most sales […] Read more
Dealing With Difficult Customers Businesses and business needs have significantly evolved overtime. There are very important variations that have arisen with respect to how […] Read more
SHOULD LOCATION MATTER Your business would at some point in time or the other have to decide on where it is to be […] Read more
BETWEEN PRICE AND VALUE Hold up! I am not about to tell you that the value of your product would influence your price and […] Read more
IN THE EYES OF A CUSTOMER This is a hypothetical interview conducted with a customer. It is intended to provide first-hand insight into the needs and […] Read more