It is estimated that it costs a company five times more to acquire new customers than retain current ones. If you can get your customers to return for purchases every time, rest assured that you’re turning a one-time transaction into repeat business without having to work as hard or pay as much.
To lock in repeat transactions, you must focus on putting customers first. Strive to build personal relationships with them, and make any follow-up personal. While email can be convenient to let customers know what’s happening in your business, it’s a form of mass (not personal) communication. Keep a database of birthdays or anniversaries (whatever may be relevant to your business) and write a personal note for these special occasions. Considering offering a small, creative gift in celebration of these occasions that ties into your business or your customer’s recent purchase.
Business development is nothing without sustainability. Your sustainability is in the hands of your customers. Remind them of their worth to your company.
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One thought on “Ensuring Sustainability ~ Let Your Customers Return”
Nice