A business must identify a unique value point in order to thrive. It is a very common thing to see lots of businesses under different brand names doing the same thing, under same conditions, making same mistakes and earning same returns. This repeat of value across board means a multiplicity of resources and efforts without a considerable utilization of skill, intelligence, creativity and innovations. If this situation does not create boredom within the industrial space, it causes complacency and kills the zeal for improvement. The reasons for which your business must meritoriously stand out are obvious and plain. It is up to any business to discover what practices would produce this desired result and consequently commit resources towards achieving it. We share a couple of these today.
GIVE YOUR CUSTOMER A KING’S RIDE
You have probably heard already, that the customer is right. You should never really want to question this. If ever you are motivated to insist on your stands against a customer’s goodwill, shut down and operate a court system; business is not what you should do. It is essential for you to give your customer a service that cannot be copied or emulated by your competitor. If at any point in time, there is customer dissatisfaction, be prepared to review your methods and regain your customer. It is the key to ensuring you are standing out in the industry and maintaining a lead over all others. The merits cannot be overemphasized enough. Create the conditions that would put you in the minds of your customers at all times and delight yourself with their respective and individual progresses. Send goodwill messages to them on their birthdays and don’t forget to create bonuses in your dealings with them. You would be amazed at the returns these seeming insignificant thoughts would have on your company.
GIVE HONEST ADMISSIONS OF YOUR PRODUCTS AND/OR SERVICES
It is commonplace to see businesses try to create perfect images of themselves at all times. A business can go to the extent of lying about its own products, create unsolicited fantasies about the service, build tremendous faiths and confidence in the eyes of customers and expose their huge defects and insufficiencies. Otherwise, a business would fail woefully to keep the schedules it sets with a customer and offer to provide justifications for it. The truth is there is no better policy that should guide a business than honesty. It should not have to compete or compromise with any other policy in your organizational structure at any point in time. Identify the gaps in your own delivery and take responsibility for it. There is nothing more upsetting than to be found telling lies by your customer. It weakens the confidence with which they operate with you and can degenerate into major scandals that would affect the lifetime existence of your company. Tell the truth about your products, offer just what you have advertised and create an impression on your customer that is solid and good as gold.
ENGAGE YOUR PRODUCTS
This isn’t conventional and probably isn’t your GoTo tip for being efficient and meritorious in your operations. Nevertheless, it is the one sure way you can be sure you are giving services or products you would have bought yourself. The principle is this; would you purchase what you are selling if the reverse was true and you were the customer? If you must think twice about this, then quickly review your sales method and most importantly, review the product you are offering for sale. Something might be wrong somewhere. You should have absolute confidence about what you are selling and trust the product to be a complete marketing tool in itself. It is the only way you can be sure you are doing something right and positive.
Identify what works for your organization and make the best of it. You would be beating competition while finding motivation to do what you love to do best. Click here to lean more of how to develop your business with services that work.
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