Every organization abides by a set of values and beliefs, which prompts the culture within the organization. This organizational culture can be seen as the way in which its members relate to each other, their work, and the outside world in comparison to other organizations.
An overwhelming 84% of participants in the Global Culture & Change Management Survey conducted by Strategy& said that culture is critically important to business success.
Great companies like Apple and Google have been known to benefit greatly by investing in their culture. On the other hand, companies like Blockbuster and JCPenney lost their focus on culture and paid a heavy price.
So what type of cultural values should an enterprise invest in to be successful?
What Type of Organizational Culture to Adopt?
Company owners and decision-makers should invest in a culture of innovation and optimization during their business lifecycle.
Innovation, as they say, is the hallmark of entrepreneurship. In the early stages of development of a company, creative ideas and innovation alone bestow promising results. After that stage is crossed and you find a product-market fit comes the need for optimization. This is because when a product is reaching maturity, it needs to sustain itself and still keep earning profits.
Why to Adopt a Culture of Optimization?
Optimization, by dictionary meaning, is “an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible.”
For a mature and well-run product organization, the concept of optimization should be applied to every business process to gain optimal benefits. Whether it is your team, funnel, or website that you’re optimizing, you can be sure of making a bigger bang for the buck.
For instance, by optimizing your website, you can get more conversions for the same number of visitors. By optimizing your team, you can grow manifold the productivity and output of the same team members, and so on.
A culture of optimization is geared toward incremental, consistent, and risk-free improvements coordinated across company’s platforms to meet executive targets.
Source: https://vwo.com/blog/how-should-enterprises-adopt-a-culture-of-optimization/