Keeping loyal customers is less expensive than getting new ones. Research shows that it costs about five times more to attract new customers than to retain existing business. Satisfied customers become devoted buyers when a business is trustworthy and provides good customer service. By developing a relationship with your customer and earning their trust, they will move past customer service more easily, knowing that you will address their concern and resolve their problems to the best of your ability.
Customer relations aims to create a mutually beneficial relationship with the customer that extend beyond the initial purchase. Customer relations are present in all aspects of a business, but it’s most prevalent in the customer relations department. When you practice good customer relation you tend to repeat customers, gain more sales and better cash flow. Whether you own a restaurant, a hair salon or any other type of business, creating consistently stellar customer experiences plays a major role in your success.
Effective customer relations involve listening to your customers’ needs and addressing them. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses.
Tag: satisfaction
HOW TO TURN YOUR PASSION TO YOUR PROFESSION
The words readily come to mind, “Love the life you live, live the life you love”. While this may sound like great advice, it’s easier said than done. Everyone is passionate about something – writing, photography, traveling, coin collecting, skiing. The list is endless. One of life’s great questions is how to turn your passion into your profession.
If this was an easy process, everyone would do it. It’s going to take commitment, sacrifice, and determination. Turning your passion into your profession may take years to accomplish. It may require university degrees, entrepreneurial efforts, skill development, or countless other things. Following your dreams will push your comfort zone, but you really can find a job that pays you to do what you love if truly want it.
Below you’ll find general steps that you can follow to turn your passion into your profession:
- Start – It’s easy to daydream, but if you want this to be your reality you need to do something. Figure out what you are truly passionate about. Use your free time to teach yourself the skills you’ll need to pursue this new endeavor. There’s a good chance that this process will start as a side gig.
- Explore Your Options – The biggest puzzle piece is determining how to make money doing what you love. You have to find where your passion overlaps with what people demand. For example, if you love food, you might be a chef. If you love watching movies, you could become a movie critic. If you love surfing, you work as a surfing instructor. Depending on what you love to do, you may have to get a bit creative. Do your research and see what you can come up with.
- Invest Time – This process isn’t going to happen overnight. Use your free time to learn the ins and outs of your future career. Plan to start as a side hobby and slowly turn it into a money making job. Take the time to become qualified and to become an expert.
- Network – Tell your network about your new job. Meet influencers. Connect with professionals. Build your personal brand and your social presence. Let people know who you are and what you’re doing.
- Learn From Your Mistakes – Every successful person has failed at first. Learn from your mistakes and you will thrive.
To successfully pursue a job doing what you love, you need to be driven and motivated. You’ll have to work hard and earn the job that you love. It’s imperative that you realize this now. There’s no easy road to success when you’re pursuing your passion.
When you turn your passion into your profession, you’ll be able to make a living doing what you enjoy doing. You’ll finally be able to escape the boring old office and focus your energy toward something that makes you smile. And work won’t really feel like “work” anymore. It’ll be fun.
What are you waiting for? Right now is the time to turn your passion into your profession. If you don’t take the leap of faith now, you may never do it.
Disclaimer Notice: This post is sourced from www.jobmonkey.com
COPING WITH STRESS AT WORK
Everyone who has ever held a job has, at some point, felt the pressure of work-related stress. Any job can have stressful elements, even if you love what you do. In the short-term, you may experience pressure to meet a deadline or to fulfill a challenging obligation. But when work stress becomes chronic, it can be overwhelming — and harmful to both physical and emotional health.
Unfortunately such long-term stress is all too common. In 2012, 65 percent of Americans cited work as a top source of stress, according to the American Psychological Association’s (APA) annual Stress in America Survey. Only 37 percent of Americans surveyed said they were doing an excellent or very good job managing stress.
A 2013 survey by APA’s Center for Organizational Excellence also found that job-related stress is a serious issue. More than one-third of working Americans reported experiencing chronic work stress and just 36 percent said their organizations provide sufficient resources to help them manage that stress.
You can’t always avoid the tensions that occur on the job. Yet you can take steps to manage work-related stress.
Common Sources of Work Stress
Certain factors tend to go hand-in-hand with work-related stress. Some common workplace stressors are:
- Low salaries.
- Excessive workloads.
- Few opportunities for growth or advancement.
- Work that isn’t engaging or challenging.
- Lack of social support.
- Not having enough control over job-related decisions.
- Conflicting demands or unclear performance expectations.
Effects of Uncontrolled Stress
Unfortunately, work-related stress doesn’t just disappear when you head home for the day. When stress persists, it can take a toll on your health and well-being.
In the short term, a stressful work environment can contribute to problems such as headache, stomachache, sleep disturbances, short temper and difficulty concentrating. Chronic stress can result in anxiety, insomnia, high blood pressure and a weakened immune system. It can also contribute to health conditions such as depression, obesity and heart disease. Compounding the problem, people who experience excessive stress often deal with it in unhealthy ways such as overeating, eating unhealthy foods, smoking cigarettes or abusing drugs and alcohol.
Taking Steps to Manage Stress
- Track your stressors. Keep a journal for a week or two to identify which situations create the most stress and how you respond to them. Record your thoughts, feelings and information about the environment, including the people and circumstances involved, the physical setting and how you reacted. Did you raise your voice? Get a snack from the vending machine? Go for a walk? Taking notes can help you find patterns among your stressors and your reactions to them.
- Develop healthy responses. Instead of attempting to fight stress with fast food or alcohol, do your best to make healthy choices when you feel the tension rise. Exercise is a great stress-buster. Yoga can be an excellent choice, but any form of physical activity is beneficial. Also make time for hobbies and favorite activities. Whether it’s reading a novel, going to concerts or playing games with your family, make sure to set aside time for the things that bring you pleasure. Getting enough good-quality sleep is also important for effective stress management. Build healthy sleep habits by limiting your caffeine intake late in the day and minimizing stimulating activities, such as computer and television use, at night.
- Establish boundaries. In today’s digital world, it’s easy to feel pressure to be available 24 hours a day. Establish some work-life boundaries for yourself. That might mean making a rule not to check email from home in the evening, or not answering the phone during dinner. Although people have different preferences when it comes to how much they blend their work and home life, creating some clear boundaries between these realms can reduce the potential for work-life conflict and the stress that goes with it.
- Take time to recharge. To avoid the negative effects of chronic stress and burnout, we need time to replenish and return to our pre-stress level of functioning. This recovery process requires “switching off” from work by having periods of time when you are neither engaging in work-related activities, nor thinking about work. That’s why it’s critical that you disconnect from time to time, in a way that fits your needs and preferences. Don’t let your vacation days go to waste. When possible, take time off to relax and unwind, so you come back to work feeling reinvigorated and ready to perform at your best. When you’re not able to take time off, get a quick boost by turning off your smartphone and focusing your attention on non-work activities for a while.
- Learn how to relax. Techniques such as meditation, deep breathing exercises and mindfulness (a state in which you actively observe present experiences and thoughts without judging them) can help melt away stress. Start by taking a few minutes each day to focus on a simple activity like breathing, walking or enjoying a meal. The skill of being able to focus purposefully on a single activity without distraction will get stronger with practice and you’ll find that you can apply it to many different aspects of your life.
- Talk to your supervisor. Healthy employees are typically more productive, so your boss has an incentive to create a work environment that promotes employee well-being. Start by having an open conversation with your supervisor. The purpose of this isn’t to lay out a list of complaints, but rather to come up with an effective plan for managing the stressors you’ve identified, so you can perform at your best on the job. While some parts of the plan may be designed to help you improve your skills in areas such as time management, other elements might include identifying employer-sponsored wellness resources you can tap into, clarifying what’s expected of you, getting necessary resources or support from colleagues, enriching your job to include more challenging or meaningful tasks, or making changes to your physical workspace to make it more comfortable and reduce strain.
- Get some support. Accepting help from trusted friends and family members can improve your ability to manage stress. Your employer may also have stress management resources available through an employee assistance program (EAP), including online information, available counseling and referral to mental health professionals, if needed. If you continue to feel overwhelmed by work stress, you may want to talk to a psychologist, who can help you better manage stress and change unhealthy behavior.
Copyright Information: This article is wholly sourced from the American Psychology Association. Korsell Corporate Consult is pleased to share the truths therein and has reproduced it as part of efforts to maintain a healthy corporate culture.
BETWEEN PRICE AND VALUE
Hold up! I am not about to tell you that the value of your product would influence your price and so make your products high on value. You don’t deserve to have this repeated to you again. There is a renewed focus on what interactions exist between price and value and that has huge potentials of enforcing customer satisfaction. It is an ancient rule nevertheless, tried, tested and proven to be the sole rule for showing you respect your customer’s trust in your enterprise.
Value, if it means anything at all, should definitely revolve around what worth your customers attach toyour products and services. You should have a projection of what expectations your customers have of your services in order to meet their expectations and it is that knowledge that should among others, influence your pricing of the service. You definitely would not expect your customers to pay so much for crap and nonsense. A fundamental principle here is to make yourself a customer and question the will with which you would buy the very service you have offered for sale. If you cannot expend resources to buy what you are yourself offering for sale, then call off that whack product and save your image and your brand.
Essentially, it is established – there really is no new relationship or theory that can reveal the relationship between price and value. What you know already really is what you should still commit to. This cannot be overemphasized any further. Your customers would always equate value to price and vice versa. There are no shortcuts, compromises, negotiations or turning around this basic truth. If you cannot meet the expectations of your customers with your product, you may as well not even offer it for free.
Put all efforts to ensuring your products and services are high on value. Know a better rule? (silence) I didn’t think so either. Give your customers value for money. You would definitely be pleased you did. Talk to us today for more solutions. Click here
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