Written by Korsell
Keeping loyal customers is less expensive than getting new ones. Research shows that it costs about five times more to attract new customers than to retain existing business. Satisfied customers become devoted buyers when a business is trustworthy and provides good customer service. By developing a relationship with your customer and earning their trust, they […]
Written by kccadmin
Customers never buy because of product features. They buy because they perceive some “benefit” to those features. Unfortunately, most sales and marketing messages talk about features and let the customers try to figure out the benefits. That’s asking your customer to do your heavy lifting for you. You’ll get more customers, more quickly, if you […]
Written by kccadmin
Businesses and business needs have significantly evolved overtime. There are very important variations that have arisen with respect to how customers should be treated, giving rise to the most essential debate of whether the customer really is king. Retail in today’s world does not only involve selling products. it has come to more than before, […]
Written by kccadmin
Your business would at some point in time or the other have to decide on where it is to be located. This decision is exciting and could equally be frustrating, given the implications it can wield on your business, in terms of convenience and costs. Definitely, an entrepreneur would have to consider a plethora of […]
Written by kccadmin
Hold up! I am not about to tell you that the value of your product would influence your price and so make your products high on value. You don’t deserve to have this repeated to you again. There is a renewed focus on what interactions exist between price and value and that has huge potentials […]
Written by kccadmin
This is a hypothetical interview conducted with a customer. It is intended to provide first-hand insight into the needs and basic expectations of a customer in order to guide the provision of services. This interview is structured in a generic sense and would prove useful for any startup. P.S. It is assumed that the basic […]
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