Prospects of E-marketing for SMEs in Africa
E-marketing has the capability of offering numerous benefits to SMEs in Africa. Using the research conducted by Bostanshirin (2014), the prospects that e-marketing offers to SMEs in Africa include the following:
3. Elimination of Geographic Barriers:
Online marketing also removes all geographical limitation from the practice of buying and selling. So internet allows an unlimited global reach (Allen and Fjermestad, 2001; Teo and Tan, 2002; Sigala, 2008) at outstandingly lower cost. Due to massive cost of traditional media, global reach was once the exclusionary realm of huge Multinational Corporations, but the advent of cost-effective internet technologies has enabled SMEs to enjoy this kind of reach. Overcoming the geographic barriers, marketers are now able to present products and services to different groups of customers across the universe with the simple condition that they have access to internet (Mohammed, 2010).