E-Marketing for SMEs in Africa: Prospects #1

Prospects of E-marketing for SMEs in Africa E-marketing has the capability of offering numerous benefits to SMEs in Africa. Using the research conducted by Bostanshirin (2014), the prospects that e-marketing offers to SMEs in Africa include the following:   The Mutually-Inclusive Benefits of the Different Methods of E-Marketing The individual prospects of the methods of […]

E-Marketing for SMEs in Africa

Introduction Africa, despite the fact that it has the most number of developing nations, promises to be the world’s exciting economic frontier, transforming the states of nations and hope to a new generation of accomplished and engaged youth (Filomeno de Sousa dos Santos, 2015). According to the International Monetary Fund (IMF), the number of Africans […]

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