Prospects of E-marketing for SMEs in Africa E-marketing has the capability of offering numerous benefits to SMEs in Africa. Using the research conducted by Bostanshirin (2014), the prospects that e-marketing offers to SMEs in Africa include the following: 3. Elimination of Geographic Barriers: Online marketing also removes all geographical limitation from the practice of […]
Prospects of E-marketing for SMEs in Africa E-marketing has the capability of offering numerous benefits to SMEs in Africa. Using the research conducted by Bostanshirin (2014), the prospects that e-marketing offers to SMEs in Africa include the following: 2. Empowering Effect: Another prospect of online marketing is related with its enabling effect especially on […]
Prospects of E-marketing for SMEs in Africa E-marketing has the capability of offering numerous benefits to SMEs in Africa. Using the research conducted by Bostanshirin (2014), the prospects that e-marketing offers to SMEs in Africa include the following: The Mutually-Inclusive Benefits of the Different Methods of E-Marketing The individual prospects of the methods of […]
Introduction [continued…] In Africa, it is without a doubt that that the number of SMEs exceeds the large companies by a wide margin and also creates around 80% of the region’s employment. SMEs are also said to be responsible for driving innovation and competition in many economic sectors, establishing a new middle class and fuelling […]
Introduction Africa, despite the fact that it has the most number of developing nations, promises to be the world’s exciting economic frontier, transforming the states of nations and hope to a new generation of accomplished and engaged youth (Filomeno de Sousa dos Santos, 2015). According to the International Monetary Fund (IMF), the number of Africans […]
HOW DO I CHOOSE A FUND? To help you choose a fund that suits your particular attitude to risk, investment funds have a risk rating, based on the short-term volatility of the fund – that is, the extent to which it has gone up and down. These fluctuations are caused by a range of factors, […]
INVESTING IN A FUND A fund is an investment vehicle which pools the money of investors and invests it according to a defined set of investment objectives. Investing in a managed fund can avoid some of the problems of buying shares direct. As well as removing the research required, funds can invest in a much […]
HOW DO I BALANCE RISKS WITH REWARDS? The general rule with investment is, the greater the risk, the greater the potential reward. Before any investment, you should consider the risk and your attitude towards it. This is a personal matter, and everyone is different. Some people choose to invest only in low risk investments, while […]
HOW DO I BALANCE RISKS WITH REWARDS? Risks and rewards are difficult to assess with any accuracy, and investing in any asset involves a degree of risk. But because there are so many different savings and investment products around, with a little research, you’re bound to find a product, with a risk level you feel […]
HOW DO I INVEST FOR GROWTH? The aim of the growth fund is for the value of the shares it holds to increase over time. Investing in this way for five years or more could help you achieve long-term goals such as buying a second home, paying a daughter’s wedding, or funding a university education. […]