Money Market vs Capital Market

TYPES OF THE SECURITIES MARKET MONEY MARKET The money market is designed for the provision of short-term funds. It is an institution through which corporations and individuals with funds meet the needs of borrowers with temporary shortage of funds. A security or loan maturing within one year or less is considered as a money market […]

The Securities Market: Introduction

THE SECURITIES MARKET Introduction Companies, government and international organizations issue securities. Such securities are issued to raise funds for the activities of the issuer. When securities are issued they have to be traded. It is an advantage to have an organization that brings into contact potential buyers and potential sellers of securities. This organization is […]

E-Marketing for SMEs in Africa: Challenges #2

Challenges of E-marketing for SMEs in Africa Despite the above-mentioned prospects that e-marketing offers for SMEs in Africa, its challenges cannot be overlooked. They need to be stated so that they can be addressed appropriately so they can procure maximum benefits for these SMEs. Bostanshirin gives the following points as some challenges that e-marketing for […]

E-Marketing for SMEs in Africa: Challenges #1

Challenges of E-marketing for SMEs in Africa Despite the above-mentioned prospects that e-marketing offers for SMEs in Africa, its challenges cannot be overlooked. They need to be stated so that they can be addressed appropriately so they can procure maximum benefits for these SMEs. Bostanshirin gives the following points as some challenges that e-marketing for […]

E-Marketing for SMEs in Africa: Prospects #7

Prospects of E-marketing for SMEs in Africa E-marketing has the capability of offering numerous benefits to SMEs in Africa. Using the research conducted by Bostanshirin (2014), the prospects that e-marketing offers to SMEs in Africa include the following:   Personalization: Personalization, which comes with customization, is another important aspect peculiar to marketing online through internet. […]

E-Marketing for SMEs in Africa: Prospects #6

Prospects of E-marketing for SMEs in Africa E-marketing has the capability of offering numerous benefits to SMEs in Africa. Using the research conducted by Bostanshirin (2014), the prospects that e-marketing offers to SMEs in Africa include the following:   Trackability: Another aspect of the online marketing is its possibility of tracking. Internet enables measurement of […]

E-Marketing for SMEs in Africa: Projects #5

Prospects of E-marketing for SMEs in Africa E-marketing has the capability of offering numerous benefits to SMEs in Africa. Using the research conducted by Bostanshirin (2014), the prospects that e-marketing offers to SMEs in Africa include the following:   Cost Effectiveness: It goes without saying that, compared with traditional advertising media channels, which are very […]

E-Marketing for SMEs in Africa: Projects #4

Prospects of E-marketing for SMEs in Africa E-marketing has the capability of offering numerous benefits to SMEs in Africa. Using the research conducted by Bostanshirin (2014), the prospects that e-marketing offers to SMEs in Africa include the following:   24 hours – 7 Days Availability: Internet can now provide customers with timely information due to […]

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