Okay let’s not get it twisted. You really have to do some branding theory application, whatever that means. The point is you have a business that is not appealing to your customers, even though you are convinced you are offering the best services available. That must be the only reason why you are still struggling to make profit or even get the spotlight you deserve for all the hard work you put into making your business sustainable. You can’t really be faulted anyway. The records suggest that you are not alone either, as most Ghanaian institutions have not bothered as much. However, the truth is you would continue to wish you are doing better and you would continually remain the second choice until you commit to the rigorous process of emphasizing your brand superiority and combining even the appropriate colors and etiquette that translates into value for your customer.
The journey to successful branding is tedious and at times, hugely cost induced. But you know it is what has driven major corporations and companies over the years. Carve a niche for yourself and your company in a way that meets your style, budget and would make the best impression on your customer. Image is everything today, therefore develop a logo that is cut to translate the truest intentions of your organization. Don’t use plain symbols or be excessive about your choices either. Significantly, develop a model that is consistent with the values so shared in your organization and that blends right colors proportionately.
Identify your voice and don’t be scared of being different. Actually, it is in being different that you stand out and it increases your chances of being noticed on the market. You don’t really need to produce small gadgets because everyone is. Develop the systems that work for you and that are hugely associated with the foundations of your belief. On your website, insert an interactive outlet and in placing commercial ads, emphasize the company’s relevance with much the same might as you advertise the products you are offering for sale. Add a touch of life to your work ethics and make your customers feel worthy.
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