Month: October 2018

Prospects of E-marketing for SMEs in Africa E-marketing has the capability of offering numerous benefits to SMEs in Africa. Using the research conducted by Bostanshirin (2014), the prospects that e-marketing offers to SMEs in Africa include the following:   Personalization: Personalization, which comes with customization, is another important aspect peculiar to marketing online through internet. … Continue reading “E-Marketing for SMEs in Africa: Prospects #7”

Prospects of E-marketing for SMEs in Africa E-marketing has the capability of offering numerous benefits to SMEs in Africa. Using the research conducted by Bostanshirin (2014), the prospects that e-marketing offers to SMEs in Africa include the following:   Cost Effectiveness: It goes without saying that, compared with traditional advertising media channels, which are very … Continue reading “E-Marketing for SMEs in Africa: Projects #5”

Prospects of E-marketing for SMEs in Africa E-marketing has the capability of offering numerous benefits to SMEs in Africa. Using the research conducted by Bostanshirin (2014), the prospects that e-marketing offers to SMEs in Africa include the following:   24 hours – 7 Days Availability: Internet can now provide customers with timely information due to … Continue reading “E-Marketing for SMEs in Africa: Projects #4”

Prospects of E-marketing for SMEs in Africa E-marketing has the capability of offering numerous benefits to SMEs in Africa. Using the research conducted by Bostanshirin (2014), the prospects that e-marketing offers to SMEs in Africa include the following:   3. Elimination of Geographic Barriers: Online marketing also removes all geographical limitation from the practice of … Continue reading “E-Marketing for SMEs in Africa: Prospects #3”

Prospects of E-marketing for SMEs in Africa E-marketing has the capability of offering numerous benefits to SMEs in Africa. Using the research conducted by Bostanshirin (2014), the prospects that e-marketing offers to SMEs in Africa include the following:   2. Empowering Effect: Another prospect of online marketing is related with its enabling effect especially on … Continue reading “E-Marketing for SMEs in Africa: Prospects #2”

Prospects of E-marketing for SMEs in Africa E-marketing has the capability of offering numerous benefits to SMEs in Africa. Using the research conducted by Bostanshirin (2014), the prospects that e-marketing offers to SMEs in Africa include the following:   The Mutually-Inclusive Benefits of the Different Methods of E-Marketing The individual prospects of the methods of … Continue reading “E-Marketing for SMEs in Africa: Prospects #1”

Introduction [continued…] In Africa, it is without a doubt that that the number of SMEs exceeds the large companies by a wide margin and also creates around 80% of the region’s employment. SMEs are also said to be responsible for driving innovation and competition in many economic sectors, establishing a new middle class and fuelling … Continue reading “E-Marketing for SMEs in Africa: Introduction [continued…]”

HOW DO I CHOOSE A FUND? To help you choose a fund that suits your particular attitude to risk, investment funds have a risk rating, based on the short-term volatility of the fund – that is, the extent to which it has gone up and down. These fluctuations are caused by a range of factors, … Continue reading “Savings and Investments Series: Choosing a Fund”