COURTING SOCIAL MEDIA

Until much after now, you are probably going to remain wowed by what the world has become with social media – the single space within which everyone has a voice and connecting with everyone else takes but a click. From the first connections that started on Facebook in 2004 through to Twitter in 2006 down […]

SHOULD LOCATION MATTER

Your business would at some point in time or the other have to decide on where it is to be located. This decision is exciting and could equally be frustrating, given the implications it can wield on your business, in terms of convenience and costs. Definitely, an entrepreneur would have to consider a plethora of […]

BETWEEN PRICE AND VALUE

Hold up! I am not about to tell you that the value of your product would influence your price and so make your products high on value. You don’t deserve to have this repeated to you again. There is a renewed focus on what interactions exist between price and value and that has huge potentials […]

HOW TO MAKE PROFITS IN YOUR BUSINESS

At every point in time or the other, your business would have to convincingly make returns that outrun the costs it incurs for operations among other things. This is what profit means and it is a guiding principle for growth as it enables you to reinvest in your own business. It would be very silly […]

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