This is a hypothetical interview conducted with a customer. It is intended to provide first-hand insight into the needs and basic expectations of a customer in order to guide the provision of services. This interview is structured in a generic sense and would prove useful for any startup. P.S. It is assumed that the basic … Continue reading “IN THE EYES OF A CUSTOMER”
There is a very special reason for the existence of leadership in every business space. At top glance, leadership provides direction, motivation and guidance for the pursuit of stated objectives. There is a great tendency to lose the focus of the organization and business when there is leadership crisis within the organization. Undeniably, leadership provides … Continue reading “A BUSINESS LEADER’S NIGHTMARE”
Ordinarily, before you establish a business, there is a stated statement of problem that exists to be solved. This statement of problem is derived from an assessment of a deficiency in society and a realization of what capabilities your startup has to solve those deficiencies. Essentially, the market value of this proposition becomes the trade … Continue reading “A BUSINESS RISK YOUR START UP NEEDS”
Sales has come to represent the heart of any profit making enterprise. It is the embodiment of progress and in itself marks a significant tool for assessment of growth. It is also the tiresome part of business; given that it involves translating a product into the most sought after need of the consumer. It requires … Continue reading “SALES AND ANOTHER FIVE LETTER HEADACHE”
